In order to sell your product, it’s critical that you know how to give demos that sell. There are many different types of product demos, and each of them has the potential to turn into your customers buying your product, or giving you feedback that will result in improvements to your product’s sales abilities and usability. If you want to know how to give great product demos, check out these script examples for a few of the most common types of demos.
Intro – Why Do I Need a Sales Script?
You need a sales script because product demos are a key part of the sales process. They’re an opportunity to show off your product, build rapport with your prospect, and close the deal. But nailing the perfect demo isn’t easy. You need to know what to say, how to say it, and when to say it.
That’s where a sales script comes in. A sales script is a tool that gives you structure and guidance so you can deliver an effective product demo that sells.
Section 1 – Openings and Greetings
It’s important to make a good first impression when giving a product demo. After all, you’re trying to sell your product! You want to sound professional and knowledgeable, but also friendly and approachable. Here are some examples of openings and greetings you can use:
Hello, my name is _____ and I’ll be demonstrating _____ today.
Thank you for coming! I’ll be showing you _____.
Have you ever used _____ before?
Section 2 – Key Product Facts
When you’re giving a product demo, you need to focus on the key facts that will sell your product. For example, if you’re selling a new type of software, you’ll want to focus on its key features and how it can benefit the customer. Make sure to keep your demo concise and to the point so that you don’t lose the customer’s attention.
Section 3 – Value Proposition
A value proposition is a statement that tells your prospective customer why they should buy your product or service. It’s important to have a strong value proposition because it will be one of the first things that people see when they encounter your product.
You want to make sure that your value proposition is clear, concise, and persuasive. Don’t use long sentences – no more than 5 words per sentence. Try using you statements instead of I statements to engage the reader.
Section 4 – Customer Benefits
When you give a product demo, always keep the customer’s benefits in mind. After all, they’re the reason why anyone would want to buy your product! Here are some examples of how you can keep your customer’s benefits top of mind Now I’ll show you how quickly this system washes off even the most stubborn stains.
Do you know what it’s like to lug around a bulky and heavy vacuum cleaner?
This polish only needs two coats and dries instantly.
You don’t have to worry about overloading your oven anymore because this dishwasher takes care of that for you!
Section 5 – Outro
Thanks for reading! I hope this guide was helpful in getting you started on giving product demos that sell. If you have any questions or would like more information, please feel free to reach out. And be sure to check out our website for more tips and resources. We also offer professional coaching services, if you’re looking for a little extra help.
Including this sentence at the end of your blog post is a great way to keep your audience engaged with your brand – and potentially persuade them to buy from you too! Be sure to include contact information so they can get in touch with you if they need anything else.