How to come up with a company name

Coming up with a name for your business can be one of the most challenging tasks when starting a new venture. A great name can help set you apart from the competition and attract customers, while a bad name can leave you struggling to establish any identity at all. In this article, we’ll explore some key tips on how to come up with an unforgettable name for your company.

Think about your brand

Your brand is more than just a logo or a tagline – it’s everything that makes your business unique. When brainstorming names, it’s important to keep this in mind. Ask yourself what sets your business apart from others in your industry. What are your core values? Who is your target customer?

For example, if you’re opening a fitness studio that specializes in yoga, you might want to choose a name that conveys a sense of calmness and relaxation. Or, if you’re starting a tech company that’s focused on artificial intelligence, you might want to choose a name that suggests innovation and creativity.

Keep it simple

When it comes to naming your business, simplicity is key. A name that’s too complicated or hard to pronounce won’t be memorable, and may even turn potential customers away.

Some of the most successful companies in the world have simple, easy-to-remember names – think Apple, Nike, or Google. When choosing a name, try to keep it short and sweet, ideally no more than two words. This will make it easier for people to remember, and it will be easier to fit on business cards, websites, and other marketing materials.

Avoid cliches

Using cliches in your business name can make your brand seem unoriginal and uninspired. Words like “solutions,” “innovations,” and “tech” have been overused in the business world, and don’t really say anything meaningful about your company.

Instead, try to come up with a name that’s unique to your business. This could be a made-up word, a combination of two existing words, or even a reference to something that’s special or significant to you.

Consider your online presence

In today’s digital age, it’s important to have a strong online presence. Before deciding on a name for your business, make sure it’s available as a domain name and on social media platforms.

You don’t want to choose a name, only to find out that the domain name and social media handles are already taken. This can create confusion for customers and make it difficult to establish your brand online.

Get feedback

Once you’ve come up with a few potential names for your business, it’s a good idea to get feedback from others. Ask friends, family members, or even strangers what they think of each name. You might be surprised by the insights and perspectives they can offer.

It’s also a good idea to test your name with potential customers. Conduct a survey or focus group to see which name resonates best with your target audience.


Coming up with a great name for your business can take time and effort, but it’s worth it in the long run. A strong name can help set your business apart from the competition and attract customers. By keeping these tips in mind, you’ll be well on your way to finding the perfect name for your company.

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